ONWORD and UPWORD
Writing great stories for greater endings.
Writing great stories for greater endings.
who we are
It's a Classic Tale of "Marketer Meets Storyteller."
Once upon a time, a young graduate of a top-10 university was looking for a career that would fuel her passion for words. She found a job as a junior copywriter at a mid-size promotions agency; and within a few months, her boss had her writing for some of their biggest clients.In working for agencies, non-profits and a couple of small publishing companies, it became clear that traditional advertising needed a facelift. Internet ads were too expensive and distracting. Brochures were obsolete. And white papers? Zzzzz...... This writer knew she had to find the missing link... the "secret ingredient" that would put excitement into her client's campaigns and money in their pockets.
She dug into the research...talked with clients... and at last, she discovered the secret to every successful marketing strategy: a great story.
It was time to make a change. Armed with wisdom, experience and the belief that every organization has a worthwhile story to tell, she began helping clients find their voice... inspire their prospects... and create true fairy-tale endings.
To learn more about how Onword and Upword can help you tell your story, request more information, or email lisa@onwordandupword.com.
Read what clients are saying...
"Lisa is a very talented writer who combines creative flair with precise strategic thinking. She is a top-notch professional who is a master of the crafts of copywriting and editing and has the business experience and marketing expertise to add value to any marketing effort. She asks the right questions and listens to the answers..."
"Lisa is a detail-oriented, take-charge person who is able to write creatively and communicate effectively..."
"Lisa provided editorial support for a new company newsletter. She did a great job in coordinating the submission/review of articles and pulling it together into a cohesive whole."
"Truly a superstar."
"Lisa is a very talented writer who combines creative flair with precise strategic thinking. She is a top-notch professional who is a master of the crafts of copywriting and editing and has the business experience and marketing expertise to add value to any marketing effort. She asks the right questions and listens to the answers..."
"Lisa is a detail-oriented, take-charge person who is able to write creatively and communicate effectively..."
"Lisa provided editorial support for a new company newsletter. She did a great job in coordinating the submission/review of articles and pulling it together into a cohesive whole."
"Truly a superstar."
Lisa